Mike Panic

Founder and marketing executive with a proven track record of scaling brands from concept to acquisition and directing enterprise-level engagement strategies. I combine entrepreneurial instinct with data-driven execution to turn community momentum into measurable revenue impact, building high-performing teams along the way. I actively utilize AI to learn, scale, and report faster, staying ahead of the curve in an industry that never slows down.

What I Do

Executive Leadership

I lead cross-functional teams and drive growth strategy from concept through execution, with a track record that includes founding, scaling, and successfully negotiating the acquisition of my own brand. I build high-performing teams and hold them to clear KPIs without losing sight of the client experience.

Social-First Strategy

I architect organic and paid social strategies that scale brand awareness and protect brand reputation at scale. From Meta automation and ManyChat workflows to active social listening, I build the infrastructure that keeps a brand present, responsive, and relevant, across every channel, every day.

Creator & Influencer Programs

I build and manage full creator programs from the ground up, onboarding, briefing, and nurturing ambassador networks that generate real results. In 2025 alone, my program drove 1,451 pieces of content, ~300M video plays, and 45M impressions across 350+ brand partners. Authentic at scale.

Content Production & Architecture

From man-on-the-street shoots to 22 long-format podcast episodes, I produce and direct content that humanizes brands and performs over time. My work spans copywriting, photography, videography, and post-production, and some of my in-studio content remains among Removery's highest-performing ad units to this day.

Testimonials

2025 By The Numbers

Managed Creators

350

Impressions Earned

45M

Podcasts Hosted

22

Coffee Consumed

488